Analytics enable affiliates to monitor what is working and what is not. Significant metrics such as clicks, conversions, bounce rates, and time on page provide insight into the behavior of users. With this information, affiliates can optimize strategies, content, and ROI. Google Analytics and heatmaps are used to get a better insight into how users engage with content. Leading affiliate platforms such as vCommission have in-built reporting dashboards for effortless tracking. Data-driven decisions result in enhanced targeting, wiser ad spend, and increased revenue. Affiliates who track their performance on a regular basis perform better than those using guesswork or old-school methods.